Strategic Prepaid Expansion: A Lifeline for ETCs
- Solutions & Services
With an uncertain future for ACP, limited viability of Lifeline markets, and dwindling profitability, many ETCs must explore alternative revenue streams. One promising avenue is the prepaid mobile market.
At BeQuick, we have seen prepaid providers achieve tremendous success on our Connect platform and we strongly believe that ETCs are uniquely positioned to succeed as prepaid carriers. This strategic move will enhance financial resilience, broaden market reach, and strengthen competitive positioning.
Navigating Regulatory Uncertainty with Financial Stability
Affordable connectivity programs provide essential broadband services but are subject to regulatory shifts, funding fluctuations, and evolving eligibility requirements. Incorporating prepaid services into an ETC’s portfolio mitigates these challenges by establishing a steady, independent revenue stream, offering long-term financial stability.
Prepaid offerings provide ETCs with greater pricing flexibility and the potential for additional revenue through add-ons such as additional data, international calling, and premium features. Utilizing an easy to use and self-configurable platform like BeQuick Connect enables the creation of an attractive offer to your target audience. The ability to customize plans and automate everyday subscriber activities is what allows MVNOs to focus on growth and marketing strategies rather than operational maintenance.
Expanding Market Reach
Prepaid mobile plans unlock the opportunity to reach a new customer base. This may include the “Lifeline adjacent” audience who can pay their phone bill but needs it to be as affordable as possible. By entering this segment, ETCs can attract and retain customers from various demographics, expanding their market footprint.
Due to the unique needs of MVNOs, we put flexibility at the core of our platforms. Whether you need an out-of-the-box solution or a highly customized experience, you have full control to reach your target audience. Build on top of our API effortlessly, bring your own developers, or let our team build it for you.
We want you to “BeQuick” to Market, “BeQuick” to Innovate, and “BeQuick” to Revenue.
Competitive Edge
ETCs that offer prepaid plans can compete effectively against established prepaid carriers by retaining customers who may lose eligibility for subsidized services and providing them with attractive alternatives.
BeQuick helps simplify running two lines of business using both the Fusion and Connect platforms. These two independent, purpose-built solutions let you manage Lifeline and prepaid services separately while maintaining the benefit of your current single BeQuick support team.
With distinct platform instances, you can confidently expand into prepaid services without disrupting your Lifeline operations. This separation ensures compliance, operational efficiency, and the flexibility to tailor offerings to different customer segments.
Take the Next Step
Come see how BeQuick can support your transition into the prepaid market!
Book a demo call with our team today and explore how our solutions can help you expand into a new market.
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Dedication to NaLA and Digital Inclusion
Our involvement with NaLA underscores our commitment to universal digital accessibility. As long-time members, we collaborate closely with other industry leaders to amplify the program’s impact and address any issues that emerge in the course of distribution and compliance. We are committed to delivering our first-rate services and doing all that we can to ensure the program’s success.